I can only say a huge 'Thank You' to Bestica for the chance to attend Gravity
Free - the world's only multidisciplinary design conference.
And what a conference it was! "Outlaws & Icons" were in abundance. Creative
geniuses in all forms from George Lois the 50 year - yes I said 50 YEAR - front
line veteran in American Graphic Design to Martin Kastner designing
excruciatingly specific Service Ware for avant-garde chef Grant Achatz.
Design from every perspective was on hand to learn from - including lunch that
involved designing with your food!
And only surpassing the elements of design was PASSION for design. Passion that
will drive one to create interactive experiences with light(Vincent Leclerc);
another to dig in the dirt to produce living, growing environments (Margie
Ruddick); one to repeatedly push the boundaries of the accepted norm and so
change the way people think (George Lois) ; and another to seek out the problem
of bringing natural light underground in Lower Manhattan - and solve it (James
Many of the Designers at Gravity Free emphasized human experience(UX):
"What we do is a Gift" (James Victore)that we give to others - bringing greater
understanding, creating memorable experiences, immersing people in an
unexpected environments, solving problems beautifully, teaching
something....providing a great 'user experience'.
So,the question arises: Are you a PASSIONATE Designer; would others consider
your Design a Gift?
Once answered, there are more questions and challenges to come from the 2012
Gravity Free Conference.
Watch this space.....